{"id":25116938,"date":"2026-08-04T13:31:00","date_gmt":"2026-08-04T11:31:00","guid":{"rendered":"https:\/\/optimumsoftdigital.com\/?page_id=25116938"},"modified":"2026-08-04T14:10:33","modified_gmt":"2026-08-04T12:10:33","slug":"housing-of-all-newcomers-in-alberta","status":"publish","type":"page","link":"https:\/\/optimumsoftdigital.com\/en\/housing-of-all-newcomers-in-alberta\/","title":{"rendered":"Housing of All Newcomers in Alberta"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"25116938\" class=\"elementor elementor-25116938\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a8091c e-flex e-con-boxed magic-button-disabled-no e-con e-parent\" data-id=\"4a8091c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c9f60fc e-con-full diagonal-bar e-flex magic-button-disabled-no e-con e-child\" data-id=\"c9f60fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f58293 elementor-widget elementor-widget-html\" data-id=\"1f58293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"scroll-text\">\r\n  <div class=\"track\">\r\n    Editorial Strategy, Content Creation, Community Management, Social Media Ads, Analytics &amp; Reporting\r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9e36615 e-flex e-con-boxed magic-button-disabled-no e-con e-parent\" data-id=\"9e36615\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b7a3fc e-con-full e-flex magic-button-disabled-no e-con e-child\" data-id=\"4b7a3fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03b6e18 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"03b6e18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"11,0\"><b data-path-to-node=\"11,0\" data-index-in-node=\"0\">The Challenge: To inform, reassure, and build connections within an immigrant community<\/b><\/p>\n<p data-path-to-node=\"11,1\" class=\"translation-block\">For an organization that assists newcomers in Alberta, social media is the primary channel for information and support. Entrusting the <b data-path-to-node=\"\u201c11,1\u201d\" data-index-in-node=\"\u2018157\u2019\">management of the community Facebook page<\/b> for <b data-path-to-node=\"\u201c11,1\u201d\" data-index-in-node=\"\u201c202\u201d\">Housing of All Newcomers in Alberta (HANA)<\/b> to <b data-path-to-node=\"\u201c11,1\u201d\" data-index-in-node=\"\u201c247\u201d\">Optimum Soft Digital<\/b> addressed a specific need: to centralize essential resources on housing and integration, disseminate reliable information, and provide a welcoming and highly responsive space for discussion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd62725 e-con-full e-flex magic-button-disabled-no e-con e-child\" data-id=\"dd62725\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d54389 elementor-widget elementor-widget-image\" data-id=\"0d54389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1075\" src=\"https:\/\/optimumsoftdigital.com\/wp-content\/uploads\/2026\/08\/459992270_122099809976528211_8127112081615297432_n.png\" class=\"attachment-full size-full wp-image-25116958\" alt=\"\" srcset=\"https:\/\/optimumsoftdigital.com\/wp-content\/uploads\/2026\/08\/459992270_122099809976528211_8127112081615297432_n.png 2048w, https:\/\/optimumsoftdigital.com\/wp-content\/uploads\/2026\/08\/459992270_122099809976528211_8127112081615297432_n-1280x672.png 1280w, https:\/\/optimumsoftdigital.com\/wp-content\/uploads\/2026\/08\/459992270_122099809976528211_8127112081615297432_n-980x514.png 980w, https:\/\/optimumsoftdigital.com\/wp-content\/uploads\/2026\/08\/459992270_122099809976528211_8127112081615297432_n-480x252.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2048px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59e0100 e-con-full e-flex magic-button-disabled-no e-con e-child\" data-id=\"59e0100\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa64ef1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fa64ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"15,0\"><strong>Our Approach to Effective Community-Based Facebook Page Management<\/strong><\/p>\n<p data-path-to-node=\"15,1\" class=\"translation-block\">To increase the visibility of <b data-path-to-node=\"\u201c15,1\u201d\" data-index-in-node=\"\u201c34\u201d\">HANA<\/b> among newcomers and institutional partners, our team implemented an approach focused on empathy, clarity, and engagement:<\/p>\n<blockquote data-path-to-node=\"15\">\n<ul data-path-to-node=\"15,2\">\n<li>\n<p data-path-to-node=\"15,2,0,0\" class=\"translation-block\"><b data-path-to-node=\"\u201c15,2,0,0\u201d\" data-index-in-node=\"\u201c0\u201d\">Inclusive Editorial Approach &amp; Educational Copywriting:<\/b> Writing clear and accessible content (guides, housing opportunities, integration tips, local events) to help families navigate their settlement journey in Alberta.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,2,1,0\" class=\"translation-block\"><b data-path-to-node=\"\u201c15,2,1,0\u201d\" data-index-in-node=\"\u201c0\u201d\">Visual Design &amp; Empathetic Communication:<\/b> Creation of warm and harmonious visual materials that build trust and make it easier to understand important information.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,2,2,0\" class=\"translation-block\"><b data-path-to-node=\"\u201c15,2,2,0\u201d\" data-index-in-node=\"\u201c0\u201d\">Community Engagement &amp; Compassionate Moderation:<\/b> Thoughtfully addressing questions in comments and private messages to quickly direct users to the right resources and support programs.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,2,3,0\" class=\"translation-block\"><b data-path-to-node=\"\u201c15,2,3,0\u201d\" data-index-in-node=\"\u201c0\u201d\">Optimizing the Information Funnel:<\/b> Organizing the Facebook page with strategic call-to-action buttons and direct links to support and registration forms.<\/p>\n<\/li>\n<\/ul>\n<\/blockquote>\n<p data-path-to-node=\"18\"><i data-path-to-node=\"18\" data-index-in-node=\"0\">A conversion-focused conclusion to persuade other organizations or companies.<\/i><\/p>\n<p data-path-to-node=\"19,0\"><b data-path-to-node=\"19,0\" data-index-in-node=\"0\">The result: An essential space for mutual support and a dedicated community<\/b><\/p>\n<p data-path-to-node=\"19,1\" class=\"translation-block\">Thanks to our expertise in <b data-path-to-node=\"\u201c19,1\u201d\" data-index-in-node=\"\u201836\u2019\">managing Facebook community pages<\/b>, <b data-path-to-node=\"\u201c19,1\u201d\" data-index-in-node=\"\u201c100\u201d\">HANA<\/b>\u2019s digital presence has become a true pillar of support for newcomers to Alberta. The page has a high engagement rate and provides consistent visibility for the organization\u2019s initiatives.<\/p>\n<p data-path-to-node=\"19,2\" class=\"translation-block\">Do you run an organization, an association, or a business and want to amplify your social impact on social media? <span style=\"color: #61ce70\"><b data-path-to-node=\"\u201c19,2\u201d\" data-index-in-node=\"\u201c142\u201d\"><a style=\"color: #61ce70\" href=\"\/\/wa.me\/18258152215\u201d\" target=\"_blank\" rel=\"noopener\">Contact our social media experts to boost your Facebook page<\/a><\/b><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ec8e2c e-con-full e-flex magic-button-disabled-no e-con e-child\" data-id=\"9ec8e2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d929c83 elementor-widget elementor-widget-image\" data-id=\"d929c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/optimumsoftdigital.com\/wp-content\/uploads\/2026\/08\/758793471_122212875230528211_2535681699189582487_n.jpg\" class=\"attachment-full size-full wp-image-25116973\" alt=\"\" srcset=\"https:\/\/optimumsoftdigital.com\/wp-content\/uploads\/2026\/08\/758793471_122212875230528211_2535681699189582487_n.jpg 1080w, https:\/\/optimumsoftdigital.com\/wp-content\/uploads\/2026\/08\/758793471_122212875230528211_2535681699189582487_n-980x1225.jpg 980w, https:\/\/optimumsoftdigital.com\/wp-content\/uploads\/2026\/08\/758793471_122212875230528211_2535681699189582487_n-480x600.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0d589d elementor-widget elementor-widget-image\" data-id=\"a0d589d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/optimumsoftdigital.com\/wp-content\/uploads\/2026\/08\/748194364_122211614966528211_8035901123001461301_n.jpg\" class=\"attachment-full size-full wp-image-25116977\" alt=\"\" srcset=\"https:\/\/optimumsoftdigital.com\/wp-content\/uploads\/2026\/08\/748194364_122211614966528211_8035901123001461301_n.jpg 1080w, https:\/\/optimumsoftdigital.com\/wp-content\/uploads\/2026\/08\/748194364_122211614966528211_8035901123001461301_n-980x1225.jpg 980w, https:\/\/optimumsoftdigital.com\/wp-content\/uploads\/2026\/08\/748194364_122211614966528211_8035901123001461301_n-480x600.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-749d31a e-con-full e-flex magic-button-disabled-no e-con e-parent\" data-id=\"749d31a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-83ad8aa e-con-full e-flex magic-button-disabled-no e-con e-child\" data-id=\"83ad8aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3652cd1 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget-laptop__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3652cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Would you like a Facebook page?\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa61729 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fa61729\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"et_pb_module et_pb_text et_pb_text_21 et_pb_text_align_center et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><div class=\"et_pb_module et_pb_text et_pb_text_19 et_pb_text_align_center et_pb_bg_layout_light\"><div class=\"et_pb_text_inner\"><p>Request a Quote Instantly, Receive it Within 24 Hours<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38f3a17 e-con-full e-flex magic-button-disabled-no e-con e-child\" data-id=\"38f3a17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7044c7c elementor-align-center elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"7044c7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/optimumsoftdigital.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a Quote<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie \u00c9ditoriale, Cr\u00e9ation de contenu, Community Management, Publicit\u00e9 Sociale (Social Ads), Analyse et Reporting Le d\u00e9fi : Informer, rassurer et cr\u00e9er du lien au sein d&rsquo;une communaut\u00e9 d&rsquo;immigrants Pour un organisme venant en aide aux nouveaux arrivants en Alberta, les r\u00e9seaux sociaux constituent le premier canal d&rsquo;information et de soutien. Confier la gestion de la page Facebook communautaire de Housing of All Newcomers in Alberta (HANA) \u00e0 Optimum Soft Digital r\u00e9pondait \u00e0 un besoin pr\u00e9cis : centraliser les ressources essentielles sur le logement et l&rsquo;int\u00e9gration, diffuser des informations fiables et offrir un espace d&rsquo;\u00e9change accueillant et hautement r\u00e9actif. Notre approche pour une gestion de page Facebook communautaire impactante Afin d&rsquo;accro\u00eetre la visibilit\u00e9 de HANA aupr\u00e8s de la communaut\u00e9 des nouveaux arrivants et des partenaires institutionnels, notre \u00e9quipe a d\u00e9ploy\u00e9 une m\u00e9thodologie ax\u00e9e sur l&#8217;empathie, la clart\u00e9 et l&rsquo;engagement : Ligne \u00c9ditoriale Inclusive &amp; Copywriting P\u00e9dagogique : R\u00e9daction de publications claires et accessibles (guides d&rsquo;orientation, opportunit\u00e9s de logement, conseils d&rsquo;int\u00e9gration, \u00e9v\u00e9nements locaux) pour guider les familles dans leur parcours d&rsquo;installation en Alberta. Cr\u00e9ation Visuelle &amp; Communication Empathique : \u00c9laboration de supports visuels chaleureux et harmonieux, renfor\u00e7ant le sentiment de confiance et facilitant la lecture des informations importantes. Animation de Communaut\u00e9 &amp; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25115483,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-25116938","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Housing of All Newcomers in Alberta - optimum soft digital<\/title>\n<meta name=\"description\" content=\"Gestion de page Facebook communautaire pour l&#039;organisation Housing of All Newcomers in Alberta (HANA). 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